Legal

Privacy Policy

Snow Dragon Ski Holidays Ltd · Last updated: April 2026

Privacy at a glance

We know you'd rather be thinking about fresh powder than privacy policies, so here is the “too long; didn't read” version of how we handle your data. The full legal policy follows below.

Who we are

Snow Dragon Ski Holidays Ltd is a ski holiday travel agency. We are responsible for how your personal data is used.


What data we collect

  • Your name, contact details, and passport information
  • Booking details (travel dates, accommodation, party members)
  • Payment details (processed securely — we don't store full card numbers)
  • Health or dietary requirements (only with your consent)
  • Website usage data (e.g. pages visited, device type)


How we use your data

  • Arrange and manage your holiday
  • Communicate with you about your booking
  • Meet legal requirements (e.g. border control information)
  • Improve our website and services
  • Send marketing (only if you agree, or if you're an existing customer and haven't opted out)


Who we share it with

We only share your data where necessary, including with:

  • Airlines, hotels, ski rentals, lift companies, ski school, and transfer providers
  • Payment processors and IT systems
  • Authorities where required by law

We never sell your data.

International transfers

Because we arrange holidays abroad, your data may be transferred outside the UK/EEA (for example, to hotels or suppliers). We use legal safeguards to protect your data.


How long we keep it

  • Booking data: up to 7 years
  • Health data: deleted shortly after your trip
  • Website data: up to 2 years


Your rights

You can access or correct your data, ask us to delete it, object to how we use it, or withdraw consent at any time.


Marketing

You can opt out of marketing at any time using the unsubscribe link in emails.


Cookies

We use cookies to keep the website working (essential), understand how it's used (analytics — with your consent), and show relevant ads (marketing — with your consent). You can manage your cookie preferences at any time — see our Cookie Policy for full details.


Need help?

Email us at enquiries@snowdragonskiholidays.com and we'll be happy to help. You also have the right to complain to the Information Commissioner's Office (ICO).

1. Introduction



Snow Dragon Ski Holidays Ltd (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains how we handle your personal data in accordance with the UK GDPR and PECR.

2. About Us & Contact Details


  • Data Controller: Snow Dragon Ski Holidays Ltd (Company: 17051389)
  • Address: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF
  • Email: enquiries@snowdragonskiholidays.com

3. Data We Collect


We collect personal information directly from you when you make a booking, an enquiry, or register for updates:

  • Identity & Contact: Names, DOBs, passport details (for immigration/API), email, and phone numbers.
  • Booking & Payment: Travel arrangements and encrypted payment data.
  • Special Requirements: Health, medical, or dietary data (which may indirectly reveal religious beliefs). We process this only with your explicit consent.
  • Technical & Usage: IP address, device type, browser information, and how you interact with our website.
  • Children's Data: We process data for individuals under 18 only when provided by a parent or guardian. By providing this data, you confirm you have the legal authority to do so.

4. How We Use Your Data (Legal Basis)



  • Contractual Necessity: To secure flights, hotels, ski hire, and lift passes with our suppliers.
  • Legal Obligation: For tax records and providing Advanced Passenger Information (API) to border control.
  • Vital Interests: Using insurance and emergency contact details to assist you in an emergency.
  • Legitimate Interests: For fraud prevention, network security, and service improvement.
  • Consent: For marketing communications and the use of analytics and advertising cookies.

5. Marketing & Advertising



  • Direct Marketing: We only send newsletters if you opt in or if you are an existing customer being contacted about similar ski services (“soft opt-in”). You can unsubscribe at any time.
  • Remarketing (Google & Meta): We use Google AdWords and the Facebook Pixel to show you relevant ads after you leave our site. This may be based on your interactions with our website (e.g. an abandoned quote). You can opt out via your Google/Facebook Ad Preferences or our cookie banner.

6. Sharing & International Transfers


We share data with suppliers, including airlines, hotels, transfer providers, payment processors, and IT service providers (Google, Meta, CRM). Some transfers are necessary to perform your travel contract (e.g. sharing details with overseas hotels or ski providers).

We use appropriate safeguards for international transfers, including Standard Contractual Clauses and, where applicable, adequacy decisions such as the UK–US Data Bridge for certified US providers.

7. Security, Retention & Automated Decisions



  • Security: We use technical measures and encrypted servers to protect your data. We will notify the ICO within 72 hours where required, and notify you without undue delay if there is a high risk to your rights.
  • Retention: Booking data is kept for 7 years; health data is deleted 90 days post-travel.
  • Automated Decisions: We do not carry out automated decision-making or profiling with legal effects.

8. Your Rights


You have the right to access, correct, erase, restrict, or object to how we use your data, and to withdraw consent at any time. We do not charge a fee for these requests. Contact us at enquiries@snowdragonskiholidays.com. We will respond within one calendar month. You also have the right to lodge a complaint with the ICO (UK).