Luxury ski holidays
When a ski holiday needs to be extraordinary
Sometimes a special occasion — or simply the desire for the very best of Alpine living — calls for something more extraordinary.
That’s where Firefly Collection comes in.
Firefly is our sister company and has been one of the UK’s leading luxury ski chalet and villa specialists since 2011. Its hand-picked portfolio includes more than 1,000 exceptional properties — from sleek ski-in/ski-out retreats to grand Alpine estates with private spas, cinema rooms and full professional staffing.
Snow Dragon and Firefly share the same office, the same values and many years of ski expertise, so moving from one team to the other is seamless. If what you’re looking for sits at the ultra-luxury end of the market, we’ll introduce you to the Firefly team and make sure you’re in the right hands from the start.
2011
Specialising in exceptional holidays since
1,000+
Hand-picked luxury properties
Ski + villas
Alpine holidays at the heart, with luxury escapes beyond the snow
Included
Personal concierge service as standard
What makes the Firefly experience different?
The same first-hand knowledge and straightforward advice, with a portfolio and service designed for the most exceptional trips.
Exceptional places to stay
Private chalets, staffed Alpine estates, ski-in/ski-out retreats and carefully selected villas in some of the world’s most sought-after destinations.
A seamless handover
Snow Dragon and Firefly work side by side. If your holiday belongs in the Firefly portfolio, you won’t be starting again with a completely separate company.
Decades of first-hand experience
The Firefly team brings decades of first-hand experience across the world’s leading ski and villa destinations.
Personal concierge, included as standard
Firefly includes a complimentary personal concierge service with every booking. Their team can take care of the details that turn an exceptional property into a genuinely effortless holiday.
- Private helicopter transfers
- Restaurant reservations
- Private chefs and in-chalet dining
- Ski instructors and guides
- Airport and resort transfers
- Special occasions and celebrations
Personal concierge, included as standard
Firefly includes a complimentary personal concierge service with every booking. Their team can take care of the details that turn an exceptional property into a genuinely effortless holiday.
- Private helicopter transfers
- Restaurant reservations
- Private chefs and in-chalet dining
- Ski instructors and guides
- Airport and resort transfers
- Special occasions and celebrations
Ski is at the heart of Firefly — but not the whole story.
Firefly holidays often begin in the mountains, but their collection also extends to luxury villas and exceptional escapes beyond the ski season.
So whether you’re looking for a staffed chalet in Courchevel, a landmark property in Verbier or an exceptional Tuscan villa, there’s a specialist team ready to help.
Whether you book with Snow Dragon or step into the Firefly portfolio, you're always looked after by ski holidays experts.
If your next holiday needs something beyond the ordinary, explore the Firefly Collection and discover what’s possible.
